Botonique at the World Cancer Research Fund Big Fruitea Party

We are proud to have been invited to serve Botonique at the Big Fruitea Party hosted by the World Cancer Research Fund on 29th June, and organised by the foodies at Tabl and by The Urban Kitchen – cancer nutrition experts.

Wondering why? Well because Botonique helps people to drink less alcohol, and the nutrients it contains are there, among other things, to tackle the toxic acetaldehyde which alcohol produces, and to supply anti-oxidants.

Alcohol is carcinogenic

Reducing alcohol consumption is the most important part. Since 1988 The International Agency for Research into Cancer has classified alcohol as a Group 1 carcinogen, ie it’s a substance in highest risk group for causing cancer.

Drinking alcohol regularly can increase the risk of at least 7 different cancers. It is likely that different cancers are caused in different ways. Cancers linked to alcohol include



This is what Cancer Research has to say:

What is acetaldehyde and how can it cause cancer?

In our bodies, alcohol (ethanol) is converted into a toxic chemical called acetaldehyde.

It can cause cancer by damaging DNA and stopping our cells from repairing this damage. The International Agency for Research on Cancer has classified acetaldehyde formed as a result of drinking alcohol as being a cause of cancer, along with alcohol itself.

Acetaldehyde also causes liver cells to grow faster than normal. These regenerating cells are more likely to pick up changes in their genes that could lead to cancer.

Ethanol is broken down mainly by the liver, but lots of other cell types can do this as well. Some of the bacteria that live in our mouths and the linings of our guts are also able to convert ethanol into acetaldehyde.


Acetaldehyde does plenty of other damage too. It reacts with many cells including DNA and neural cells, causing damage by stealing electrons from cells to stabilise itself, and by causing cross-linking between molecules, leading to a hardening of the tissue – in effect premature aging. 

At high concentrations, acetaldehyde can also cause a weakening of the wall of the gut, allowing gut bacteria to leak into the blood stream, causing additional poisoning.

Glutathione and cysteine react particularly readily with acetaldehyde, thereby preventing these problems, and are usually available in the liver – up to a point. However they are quickly depleted by this task, after which acetaldehyde builds up in the body. Manufactured glutathione cannot be used to help, as it is destroyed in the stomach and gut. The body can manufacture its own Glutathione, but needs a good and continuing supply of Glycine, Cysteine, and Glutamic acid. Our modern diet typically contains abundant Glutamine, variably adequate Glycine, and inadequate Cysteine. 

For these reasons, Botonique contains N-Acetyl L-Cysteine – the form of Cysteine best able to make it through the gut – and Glycine which is also anti-inflammatory.

Cancer Research UK goes on to say:

How else can alcohol damage DNA?

Alcohol can cause highly reactive molecules, called Reactive Oxygen Species (ROS), to be produced in our cells. These molecules can damage the DNA, which could cause cancer to develop.

For which reason, Botonique is packed with anti-oxidants to neutralise these ROS and so help prevent the damage.

So every time you replace a glass of wine with a glass of Botonique, you’ll be doing yourself a doubly good turn.

Just to be clear, you don’t need to drink alcohol to get these benefits from Botonique. There are plenty of other toxins out there!


Event photos coming soon...


Additional Sources:  Metabolic effects of acetaldehyde   Protective action of ascorbic acid and sulfur compounds against acetaldehyde toxicity: implications in alcoholism and smoking.   Thiamin depletion by ethanol and acetaldehyde